Karaz

Challenge

In a region where sex education is virtually absent and cultural taboos silence meaningful conversations, Karaz set out to create one of the first Palestinian platforms offering discreet, faith-aligned relationship education for married couples. The goal: shift the narrative from shame to empowerment—without crossing cultural lines.

Strategic Insight

The brand needed more than just content—it needed a voice. One that was empathetic, respectful, and able to address intimacy through the lens of emotional connection, religious values, and behavioral psychology. My work focused on transforming taboo topics into trusted dialogue—blending warmth with clarity across every touchpoint.

What I Did

• Bilingual (Arabic-English) blog articles

• Brand voice and messaging strategy

• Website copy and editorial direction

• Investor pitch decks and narrative framing

• Video scripts and marketing support

Impact

• 300% increase in page views within 3 months

• Featured in Tier‑1 regional media like Wamda and The Guardian, spotlighting Karaz as a pioneering Palestinian relationship-wellness initiative

• Traffic dominated by women actively seeking culturally respectful relationship education

• Helped Karaz pitch for funding and gain regional traction

Client Words

“Ray elevated our company’s literary aesthetics… her originality and keen sense of user experience were an asset to the company.”

—Ashraf Abumaraq, CEO, KRZ International