Hi—I’m Ray Mash.

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A global content strategist and brand consultant blending narrative clarity with behavioral insight to help brands connect, resonate, and lead.

 

I grew up a third-culture kid—raised between countries, perspectives, and dinner table debates. That early exposure to nuance, culture, and contradiction taught me one thing: stories aren’t just how we communicate. They’re how we connect, understand, and act. That curiosity—about what moves people and what holds their attention—has shaped every chapter of my career.​

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Over the past 14 years, I’ve partnered with startups, NGOs, global agencies, and government bodies—helping them define who they are, craft what they stand for, and build messages that stick. My work spans UX and brand copy, executive profiles, live events, social, campaigns, thought leadership, and more.

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What sets me apart is a deep understanding of people.

 

With a background in anthropology, human relations, and NLP (yes, I’m trained to decode both what’s said—and what’s not), I bring cultural fluency and psychological precision to every project. Whether shaping a keynote, building a brand voice from scratch, or translating insight into action, I work at the intersection of strategy, story, and human behavior.

 

Whether you’re launching something new or evolving something established, I bring clarity, creativity, and cross-cultural depth to the table.

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Because the best stories don’t just speak to people—they stay with them.