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My story
So, who am I? That's a complicated question (I'm still exploring the matter) and unless you've got a few hours to spare, I'll opt to give you the 30 second "trailer-version".
I'm a spiritual nomad and third culture kid. I was born in my native USA, am an ethnically mixed byproduct of a pair of rebellious trailblazers, grew up as an expat in a foreign land...or five and I'm currently based in Amman, Jordan.
I'm lucky to have come to awareness in a melting pot of cultures, which I am indebted to believe is the root of my insatiable curiosity for how we create meaning in our lives, and understanding human behavior. It's why I am the storyteller I am today.
For the past decade, I've been working with organizations, executives and solopreneurs to help them achieve their personal and professional goals. I love to mix-match my background in Anthropology and Human Relations, my skills as an NLP Master Practitioner and Transformational Life Coach, and experience as a qualitative research analyst and writer to give my clients a voice to form lasting, tangible connections to their audience.
On a side-note, I have an obsession with collecting pens and notebooks, literally anything vintage, watching documentaries and am really, really into crime/thriller books (but not in a creepy way).
Trust me, we'll get along great.
Why you're here
You're looking for a copywriter, and I'm the one.
I believe that there's no one-formula-fits-all, and sharing your unique story is what resonates authenticity and makes an impression worth remembering.
Here’s the good news: I adapt my style to suit every job. I can tackle most things from websites, advertising campaigns, social media posts, blogs, reports and more. And I’m flexible, which means I’ll work closely with you to give you the voice that embodies your brand. This isn’t a solitary job.
WHAT I OFFER
BLOG POSTS
LONG FORM BLOG POSTS, ULTIMATE GUIDES, CREATIVE WRITING AND MARKETING BLOG POSTS
THE TRICK TO A GOOD BLOG POST? FEELING LIKE YOU'RE TALKING TO A FRIEND.
WHETHER YOU'RE LOOKING FOR A HOW-TO GUIDE, OR WANT TO GAIN A LITTLE KNOWLEDGE
WHILE BEING WILDLY ENTERTAINED...I'VE GOT YOU COVERED. AFTER ALL, READING SHOULD REALLY STILL BE FUN.
AND OF COURSE, SEARCH ENGINE OPTIMIZED SO YOU MAKE SURE YOU GET THE WIDEST REACH POSSIBLE.
CONTENT
MARKETING
WEBSITE CONTENT, MARKETING MATERIAL, SOCIAL MEDIA
AND BLOG POSTS
THIS IS THE ROOT OF IT ALL, ISNT' IT?
GREAT MARKETING IS ABOUT PUTTING OUT VALUABLE, RELEVANT CONTENT PEOPLE WANT TO CONSUME.
I HELP BUSINESSES AND ORGANIZATIONS PUT THEIR BEST FOOT FORWARD SO THAT THEY CAN MAKE REAL CONNECTIONS WITH THEIR AUDIENCE AND BUILD THE RELATIONSHIPS THAT
TRANSLATES INTO PROFITABLE CUSTOMER ACTION.
REPORTS &
PRESENTATIONS
QUALITATIVE ANALYSIS, REPORT WRITING, PROPOSALS AND ENGAGING PRESENTATIONS
I HELP NGO'S, NON-PROFIT ORGANIZATIONS, MARKET RESEARCH COMPANIES AND PRIVATE CORPORATIONS MAKE SURE THAT NOTHING GET'S LOST IN TRANSLATION. WHETHER YOU NEED YOUR DATA QUALITATIVELY ANALYZED IN A COMPREHENSIVE REPORT, A COMPELLING PROPOSAL TO A DONOR, TO CREATE A COMPANY PROFILE OR PUT YOUR BEST FOOT FORWARD IN A WINING PRESENTATION, I ENSURE THAT EVERYTHING YOU HAVE TO CONVEY IS DONE SO EFFECTIVELY, EFFICIENTLY AND ELEGANTLY.
TESTIMONIALS
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Andy Jacobs,
Co-Founder/COO Showt
"I’ve hired Ray for a variety of Showt.com writing projects the past five years. She’s a true professional, and a delight to work with. The writing assignments I gave her -- consumer marketing videos, websites, apps, emails to generate sales leads -- had to be perfect in both English and Arabic. Ray delivered every time...with great skill and cultural and social sensitivity."
Ashraf Abumaraq,
CEO KRZ International
"Ray elevated our company’s literary aesthetics by creating heart-felt blog style articles that really hit home with our audience. As we continued to grow our brand, her originality and a keen sense of user experience were an asset to the company."
Khalid Kassim,
CEO Tip n' Tag
"Ray always presented a positive demeanor, strong level of creativity and the ability to present Tip n' Tag to our stakeholders in the best possible light. Two key traits of hers that we will certainly miss are her writing skills combined with her eye for design when creating articles for the
Tip n' Tag Blog."
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Zeina Faouri,
Research & Marketing Manager Ipsos
"Ray is a very hard worker, dedicated to the job at hand, and is always willing to go the extra mile. She is a solid thinker both technically and analytically, has excellent client servicing and communication skills. Her attention to detail, sharpness and positive attitude also meant that Ray made her reliable."
MY CLIENTS
I've been in the business for over 10 years, and there's nothing I love doing more than telling my clients' stories.
I've written hundreds of articles and original content for online and print media. I've developed content and digital marketing strategies for businesses and start-ups, and then helped implement those strategies. I've blogged for various art and culture publications and amazing websites. And I'm a published author as well.
MY CLIENTS
I've been in the business for over 10 years, and there's nothing I love doing more than telling my clients' stories.
I've written hundreds of articles and original content for online and print media. I've developed content and digital marketing strategies for businesses and start-ups, and then helped implement those strategies. I've blogged for various art and culture publications and amazing websites. And I'm a published author as well.
Check me out on my social...
Tell me your story
I'd love to hear from you.
And I'm a big believer
in the power of chemistry.
Let's have a chat
and see if we vibe!